Recommended Build

Playing as Ezreal

Tips to maximize your impact

Land as many Qs as you can
Land Mystic Shot (Q) as often as you can: each hit lowers all your cooldowns and adds a Rising Spell Force (passive) stack.
Detonate the orb with a spell
Detonate Essence Flux (W) with a spell rather than an auto: the orb deals its damage either way, but a spell refunds its mana cost plus a bonus.
Save your E to escape
Save Arcane Shift (E) to escape unless the kill is certain: it's your only way to reposition, on a 26 to 14 second cooldown.
Finish across the map
Cast Trueshot Barrage (R) across the map to finish a fleeing target: it hits everything in its line, but deals less to minions and non-epic monsters.

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Global strengths and weaknesses

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How to counter and exploit weaknesses

Stay behind your minions
Stay behind your minions: Mystic Shot (Q) hits the first enemy, and each time it hits you, all his cooldowns go down.
All-in after his E
Go all-in when he has used Arcane Shift (E) to move forward: it's his only escape, on a 26 to 14 second cooldown.
Fight head-on
Look for head-on teamfights, behind your frontline: Mystic Shot (Q) stops on the first enemy hit, and Essence Flux (W) on the first champion.
Beware his R at low health
At low health, beware of Trueshot Barrage (R) even far from him: the shot crosses the whole map and hits every unit in its line.